Building an AI help desk in a week with Laravel Cloud
For engineering teams weighing AI agents in production: how one co-founder built its own help desk on Laravel and runs it on Laravel Cloud.
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Every help desk tool ships AI now. Most teams still don't trust it with their customers, and the versions that work get expensive fast.
Publica.la, the e-commerce platform for publishers and content creators, stopped waiting for vendors. Franco Gilio, their co-founder and CTO, built the first version of their own help desk in about a week with the Laravel AI SDK. Last month, it handled about 3,000 conversations and resolved 96% of them without human involvement.
Franco will walk you through:
One system for three help desks: end users, business customers, and the internal team, each with its own knowledge and tools.
Three modes that earn trust: full autopilot, a 30- to 60-second delay so a person can rewrite a reply, and complete takeover.
Why the docs live on the server: they're pulled from GitHub on every deploy, so the agent skips an API call on every lookup.
How Laravel Cloud lets anyone on the team ship: Publica.la went from 4 apps to 28.
Why the SDK pays off later: moving to a newer model is a config change, not a rewrite.
Live, with Q&A.
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